The Future of Food: Arva Rebrands to Showcase Systemic Change
Since 2018, Arva has been pioneering circular agronomics through data and tools, sustainability solutions, and impact reports by putting farmers first and accelerating regenerative agriculture supply chains.
As farmers ourselves, Arva was born from firsthand experience testing regenerative and soil health practices on our own land. These solutions have since been extended to farms across the globe by collaborating with our Channel Partner network to cover millions of acres of primary farm data. Using CropForce, our MMRV platform, we collect, store, and provide actionable agronomic and Greenhouse Gas (GHG) insights from the data.
We work with corporations who seek to better understand what is happening on farms within their supply chain, make programmatic recommendations, and quantify the resulting optimizations. Most importantly, we reward participating farmers for adopting regenerative practices, making them more accessible, streamlined, and profitable. The impact has been transformational: In 2023 alone, we facilitated over $20 million in financial rewards to farmers who adopted sustainable practices.
The success has expanded through trusted partnerships, helping introduce the tangible benefits of Arva’s programs and regenerative practices while supporting corporate sustainability goals. As of this year, Arva’s areas of operation include eight countries: the United States, Canada, Mexico, Brazil, Chile, Argentina, Uruguay and Paraguay.
A Refreshed Brand for an Unwavering Mission
The decision to rebrand stems from Arva’s dedication to aligning its foundational identity with its modern approach to supporting farmers and promoting regenerative agriculture. This refreshed identity represents a natural evolution, but still unwavering commitment to cultivate a thriving food system by empowering farmers with regenerative practices, connecting supply chains through data-driven insights, and inspiring collaboration between farmers and companies to achieve shared sustainability goals. “Arva’s new brand identity marks an exciting milestone for us.
It reflects our ongoing commitment to supporting farmers who are at the heart of everything we do. We’re focused on helping farmers not only nurture the land but also creating stronger, more resilient partnerships and businesses that benefit the planet and future generations,” said Jay McEntire, CEO and Founder of Arva.
Arva’s new brand reflects its mission to make regenerative agriculture the standard – enriching lives, connecting supply chains, and restoring the planet.
Here’s to a new year, new look, but the same mission. For more information about Arva, visit www.arva.com
